Hello Kisses from Ciao Bella

You are greeted at the door with graphic lipstick kisses. Inside, there are graphic rain coats, animal print party dresses, and bangles galore.

Ciao Bella Boutique has been a haven for Triangle fashionistas since it opened in October of 2006. Among its selection has been Peter Millar ladies' tops and cashmere sweaters. But when women brought home the goods and husbands saw Peter Millar on the label, they naturally asked, "Where's mine?"

Store owners Sally Grogan and Ali Ciampa responded by introducing menswear in their boutique. While it may initially seem so unexpected, when you see the menswear and women's fashions together in this trendy shop, you see what a great marriage it is. When we visited this week, we saw first-hand what a compelling shopping experience it has created.



Women often shop for their husbands, and now they can do it in a place where they already feel comfortable and where they know they'll get top-notch customer service. When men discover that the Peter Millar line is available there, they can feel confident that the fashion-forward ladies there will make sure they look great in their new apparel.


We think this is just the beginning of where great boutiques like Ciao Bella are headed. It's a trend-setting in both fashion and business.